Sourcing and enrichment run on their own schedule, and the outreach drafts come with them. The rep opens the queue in the morning and the cold sequences are already written and timed, each one named.
The problem
The reps were good closers and bad cold writers. Sourcing was manual, enrichment was inconsistent, and the cadences they did send went out in the same template the entire firm had used for two years. Reply rates reflected it.
They needed the top of funnel to run on its own and produce messages that sounded like a person who had read the prospect's last earnings call instead of a sequence pulled from a sales engagement tool.
What we built
An automated pipeline that sources prospects matching the firm's ICP, enriches them against public signals (hiring, funding, product launches, leadership changes), and drafts the opening sequence per account.
Each draft is grounded in a specific signal and references a specific reason the prospect should care, in the firm's voice. Sequences are timed, named, and queued in the rep's inbox. They review and send, or rewrite the line they don't like.
What the rep sees
A queue, every morning. Each item is an account, a signal, a draft email, and a follow-up plan. The rep approves, edits, or kills it.
Replies route back to the rep directly. The pipeline learns from which drafts get edited and which get sent as written.
What changed
Reps stopped spending mornings sourcing and stopped sending the same template. The volume of personalized first-touch outreach went up materially without adding SDRs, and the messages got better because they were grounded in real signal instead of guesswork.